Overview
Watermark

Visible or invisible provenance markers that identify AI-generated content

provenancetraceabilityidentity
Trust Builders
Props
PropTypeDefaultDescription
labelstring"AI Provenance"Display label used for the watermark marker
visibility"visible" | "invisible""visible"Whether the marker is user-visible or metadata-only
variant"badge" | "inline" | "banner""badge"Presentation style for the watermark UI
confidencenumberundefinedOptional confidence score (0-1) for watermark detection
algorithmstringundefinedOptional algorithm/standard label (for example C2PA)
onVerify() => voidundefinedOptional callback for a user-triggered verification action
Docs

Watermark embeds provenance information into AI-generated output so downstream viewers can identify machine-generated content. It can be visible (explicit labels or marks) or invisible (metadata/signatures) depending on product needs. The pattern strengthens traceability, helps moderation workflows, and supports compliance requirements around synthetic media disclosure.

Variants

  • Visible watermark A clear badge, label, or overlay shown directly on generated content to signal AI origin.
  • Invisible watermark Embedded metadata or cryptographic signatures that are machine-detectable but not visually intrusive.
  • Verification banner A status panel that reports watermark detection confidence and offers a verification action.

Use Cases

  • AI image and video generation products
  • Enterprise content authenticity workflows
  • Social/media platforms handling synthetic media
  • Publishing pipelines requiring provenance tracking
  • Moderation tools that need origin signals at scale

Best Practices

  • Use consistent wording so users understand what the watermark means.
  • Differentiate clearly between visible labels and embedded metadata.
  • Expose verification actions when confidence may vary.
  • Pair watermarking with disclosure and citation for stronger trust signals.
  • Avoid presenting watermark confidence as absolute proof of authenticity.

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