Overview
Initial CTA
First-run call-to-action that introduces AI capabilities
onboardingctawelcome
Docs
Initial CTA (Call-to-Action) is the first thing users see when they encounter an AI-powered feature for the first time. It introduces the system's capabilities, sets expectations, and provides clear entry points for getting started. A well-designed initial CTA reduces the intimidation of a blank state and guides users toward their first successful interaction with the AI.
Variants
- Card-based CTA — Action cards arranged in a grid, each representing a distinct capability or use case the AI can help with.
- Hero CTA — A single prominent call-to-action with a headline and description, focused on the primary use case.
- Minimal CTA — A simple text prompt with a subtle action button, suitable for interfaces where the AI feature is secondary.
Use Cases
- First-run experiences for AI assistants and chatbots
- Empty states in AI-powered dashboards and tools
- Onboarding flows that introduce AI capabilities gradually
- Feature discovery moments when new AI features are launched
- Landing pages for AI-powered products
Best Practices
- Limit initial actions to 3-5 options to prevent overwhelming new users.
- Use action-oriented labels that describe what will happen, not just feature names.
- Include brief descriptions that set expectations about what the AI can and cannot do.
- Make the primary action visually prominent while keeping secondary options accessible.
- Consider showing the CTA only for new or returning users who haven't interacted recently.